The Strategy of Preeminence in Medical Marketing

Todays post is a bit different than a quick inspiration or short story. Hereby I am opening my private book of strategies and “behind the curtain” experiences for you to witness and enjoy how I think during the process of success creation of letting my clients excell their expectations and soar their results. Its hands down an clear overview and step by step explanation how I approach situations, how thinking out of the box happens and what business breakthroughs are about. You might ask: “What does he mean by “preeminence”? Lets state preeminence being something where your business strategy, your team members, your client connections and everything you do should orbit around. When you do and apply what all your competitors do, you most likely merely achieve average results, stress yourself and miss the huge success you so dearly deserve. Lets look at this topic from various angels and layers of personality (you as a business) and your client as the person and business you want to serve. Striving for preeminence in your market challenges you to adopt a completely new mindset which you might consider a global shift of what you had been doing before. I) What Is Your Core Story? Let us define the Core Story of your business and service being the best Strategic Positioning. How do you want to deliver your service and what are the core values and triggers to get this positioning across to your client? Knowledge in business has always been power. One of the most important aspects in a powerful client relationship is Rapport and Trust. First build the special chemistry...

One At A Time

Today’s message is from a book written by Jack Canfield and Mark Hanson. One At A Time A friend of ours was walking down a deserted Mexican Beach at sunset. As he walked along, he began to see another man in the distance. As he grew nearer, he noticed the local native kept leaning down, picking something up and throwing it into the water. Time and time again, he kept hurling things into the ocean. Our friend was puzzled. He approached the man and said: “Good Evening, friend. I was wondering what are your doing?’ “I’m throwing these starfish back into the ocean. You see, it’s low tide right now and all of these starfish have been washed up onto the shore. If I don’t throw them back into the sea, they’ll die up here from the lack of oxygen.” “I understand’, my friend replied, “but there must be thousands of starfish on this beach. You can’t possibly get to all of them. There are simply too many. And don’t you realize this is probably happening on hundreds of beaches up and down the cost. Can’t you see that you can’t possibly make a difference?” The local native smiles, bent down, and picked up yet another starfish, and as he threw it back into the sea, he replied, “Made a difference to that one!” **************************************************************** It’s been a while since I posted my last blog, so it’s a good idea to start with something as inspiring as this to get back on track again. Sometimes it would seem as if one little thing that we do is not at...

The Optimists’ Creed

PROMISE YOURSELF: * To be so strong that nothing can disturb your peace of mind. * To talk health, happiness and prosperity to every person you meet. * To make all you friends feel that there is something in them. * To look at the sunny side of everything and make your optimism come true. * To think only the best, to work only for the best, and to expect only the best. * To be just as enthusiastic about the success of others as you are about your own. * To forget the mistakes of the past and press on to the greater achievements of the future. * To wear a cheerful countenance at all times and give every living creature you meet a smile. * To give so much time to the improvement of yourself that you have no time to criticize others. * To be too large for worry, too noble for anger, too strong for fear and too happy to permit the presence of trouble. Written by Christian D. Larson – 1922. There’s only success and happiness as results of being optimistic.   David...

Trouble Tree

  Trouble Tree Author: Unknown The carpenter I hired to help me restore an old farmhouse had just finished a rough first day on the job. A flat tire made him lose an hour of work, his electric saw quit, and now his ancient pickup truck refused to start. While I drove him home, he sat in stony silence. On arriving, he invited me in to meet his family. As we walked toward the front door he paused briefly at a small tree, touching the tips of the branches with both hands. After opening the door he underwent an amazing transformation. His tanned face was wreathed in smiles and he hugged his two small children and gave his wife a kiss. Afterward he walked me to the car. We passed the tree and my curiosity got the better of me. I asked him about what I had seen him do earlier. “Oh, that’s my trouble tree,” he replied. “I know I can’t help having troubles on the job, but one thing for sure, troubles don’t belong in the house with my wife and the children. So I just hang them up on the tree every night when I come home. Then in the morning I pick them up again.” “Funny thing is,” he smiled, “when I come out in the morning to pick ’em up, there ain’t nearly as many as I remember hanging up the night before.” David...

Exploring Genius Mindsets

Today i am sharing to you some of the best quotes from famous personalities. Let’s explore what ideals and principles they believed and learn from their own words. Seven quotes from a great book–THINK AND GROW RICH: A BLACK CHOICE by Dennis Kimbro, published by Fawcett. #1. “The difference between luck and ability is time.” REGINALD LEWIS, entrepreneur #2. “Lost time is never found again.” THELONIOUS MONK, jazz pianist #3. “I don’t know the key to success, but the key to failure is trying to please everyone.” BILL COSBY, entertainer #4. “You don’t make progress by standing on the sidelines, whimpering and complaining. You make progress by implementing ideas.” SHIRLEY CHISHOLM, former Congresswoman #5. “Never blow your own horn.” MILES DAVIS, jazz great #6. “Excellence is to do a common thing in an uncommon way.” BOOKER T. WASHINGTON, educator #7. “Some of us aren’t prepared to handle success–especially someone else’s.” SARAH VAUGHAN, singer   Have an excellent Wednesday! David...

Creativity of a Genius

A genius is someone who sees what everyone else sees but thinks what no one else thinks. By this definition, Michelangelo was a genius. Here’s just one small piece of evidence… Michelangelo’s “David” is one of his most famous sculptures. Its beginnings were most unpromising, however. The huge block of marble from which he was to fashion “David” had already been worked on by another sculptor, Simone da Fiesole. In an attempt to carve the legs of a giant figure, Fiesole had hacked away at the marble, mutilating it so severely that his patrons had made him leave the project unfinished. For many years the damaged block lay abandoned, but Michelangelo was determined to get a hold of it–and finally managed to do so in 1501, when he returned to Florence from Rome. Although somewhat hampered by da Fiesole’s carving, he immediately set to work, surrounded by a screen so no one could see what he was doing. In 1504 the finished sculpture was moved to the Piazza della Signoria and unveiled–to reveal the masterpiece that Michelangelo had seen locked within an apparently useless block of stone. From “Artists’ Wisdom” by Diana Craig published by Running Press Being successful doesn’t always begin with a wonderful start. Creativity helps one bring out the best out of the worst situations. Be like Michaelangelo and start creating a masterpiece out of your life! David...